MENOVA HEALTH

Content Pillar

Promotional

First 10 seconds

VSL (Landscape, landing page)

Text Overlays

Floating pop up text of important wording or sentences to keep it engaging alot the different angles

Special Notes

8:43 - 13:42–14:00 1920 x 1080 pixels Can you please try to blur and darken the background to give it more of a dark aesthetic and make the background less distracting, zoom in more to crop out stomach!

Content Pillar

Promotional

First 10 seconds

"Not Weak to Speak" bumper

Text Overlays

subtitles - Bold overlay on "IT'S NOT WEAK TO SPEAK" as the line lands.

Special Notes

Hook (0:48–1:05): "Us blokes, we're great at fixing things. Not when it comes to bedroom performance issues." Body (1:05–1:24): "It's not weak to speak as a man. You've probably been struggling with this for a while and you're sitting on the fence." CTA (trimmed — drop the original "days away" line): "My recommendation is click the link below — it's only a few questions, they'll come to us and we'll talk to you about how we can help."

Content Pillar

Promotional

First 10 seconds

Empathy/Trust opener

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subtitles

Special Notes

Hook: "We understand that bedroom performance issues are very frustrating and stressful." Body: "We also understand there's a lot of noise out there, and a lot of men get confused between what works and what doesn't. Here at Menova Health Clinic, we take pride that our first step is to listen to you, to understand what's going on. From there we make recommendations on what's best for you. We'll tell you straight up whether we can help you or not." CTA - My recommendation is click the link below — it's only a few questions, they'll come to us and we'll talk to you about how we can help."

Content Pillar

Promotional

First 10 seconds

Full narrative ad

Text Overlays

subititles, Graphics pop up for "they're frustrated, they're disappointed, and they've wasted a lot of money"

Special Notes

Hook (9:59–10:24): "The fact that you're watching this means you've probably tried a few things and it hasn't worked. Let me save you some time. I talk to men every single day who struggle with these issues, and they tell us the same story — they're frustrated, they're disappointed, and they've wasted a lot of money. And I don't blame them for feeling disappointed in a health industry that's faceless." Body (10:40–13:08): "The reason we created Menova Health Clinic was for a few reasons. A lot of men don't realise how big this problem is... [why-we-built paragraph, only one take exists] ...I understand the perception on why men don't want to talk about this, but in reality it's not weak to speak — unless we talk about our problems, we struggle in silence, and that's not the way to live... The consequences of not talking — we hear every day, men feeling a lack of confidence, their self-esteem down, their sense of manhood declined. Many have lost relationships, or are in relationships that have gone from intimate and happy to more of a friendship." CTA (trimmed — drop the original "days away" line): "Do your partner and yourself a favour — click the link below, answer a few questions, those come straight to us, and we'll be in touch to talk to you."

Content Pillar

Promotional

First 10 seconds

What Makes Us Different

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subtitles

Special Notes

Timecode: 15:17–17:46 Hook: "What makes us different at Menova is, first of all, we have a qualifying process — not every man that comes to us we can help, and that's subject to their health profile." Body: "We're very transparent, very upfront. But more importantly, we take a multidisciplinary approach. We don't just tackle these issues from a medicinal perspective — a lot of these issues can come from psychological factors, like a relationship breakdown, or lifestyle and health issues like diabetes, prostate or hormone issues. We look at the whole picture, then customise a treatment plan for each individual patient." CTA (soft, no link): "Every patient gets a care manager — that's what our patients love. They love the conversation, they love the follow-ups, because we're here to help."